The Bermuda Tourism Authority [BTA] recently held a ‘Bermuda Industry Night’ at Toronto’s Hotel X in an effort to “reengage the Canadian/Toronto market.”
A TravelWeek story said, “The tropics took over Toronto’s Hotel X on September 6, with the Bermuda Tourism Authority providing a taste of all that the island has to offer.
“Taking place at the hotel’s Falcon Skybar, Tracy Berkeley, the newly-appointed CEO of the BTA, and her team welcomed travel agents and partners to ‘Bermuda Industry Night’ featuring sun-inspired food, drink and updates from the destination.
“The BTA team hadn’t been in Toronto for some time and wanted to reengage the Canadian/Toronto market, said Jamari A. Douglas, VP of Marketing, PR & Communications for the BTA.”
“We wanted to tell people that Bermuda’s here, Bermuda’s back, and showcase some of the new offerings that the island has. We hope for agents to know about Bermuda, learn about Bermuda, bring their business, and we want Bermuda to be the premiere island destination. Just under three hours from the Toronto market, Bermuda is the perfect place to send clients for a quick getaway, whether for a family, golf [there are six courses on the island], or spa vacation,” said Douglas.”
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